Company Overview
Usk Digital: Our Story, Our Inspiration
Founded in 2024 in Leicester and formally incorporated as USK DIGITAL LTD in 2025, Usk Digital is a creative tech studio that draws inspiration from the serene banks of the River Usk in Wales.
This is more than just a summary of the business; it tells the tale of how academics, nature, and an innovative spirit came together to create a heartfelt digital brand.
Where It All Began
The journey began at De Montfort University, where Mehrdad, our founder, was a Software Engineering student working on SCIPS (Scenario-based Cyber Security Instructional Platform Simulator), an ambitious cybersecurity education platform.
Mehrdad successfully created and implemented the first interactive web game-based learning application while working with the Department of Cyber Security. The application's goal was to train students through actual cyber security scenarios. This innovative project was more than just a university achievement; it was a game-changer, setting off a digital endeavour that would eventually affect customers well beyond campus.
Mehrdad established Usk Digital after seeing the potential of fusing design, usability, and cutting-edge educational technology to create creative, approachable digital solutions based on experience and a user-first mentality.
The Meaning Behind the Name
Usk Digital honours the tranquil River Usk in the Brecon Beacons, a location rich in tranquilly, vitality, and clarity. During a contemplative trip, a walk by the river turned into a symbolic moment where creativity flourished and complicated concepts felt straightforward. The decision to create a brand that reflected the river's inherent harmony of power and serenity resulted from that epiphany.
"Usk is not just a name, it's a mindset. We believe great ideas should feel natural, clear, and deeply rooted in purpose."
What We Do
Usk Digital creates tools that address real-world problems, such as educational games, mobile apps, and Internet of Things solutions. Among our offerings are:
Custom Software & App Development
Game-Based Learning Platforms
IoT & Embedded Systems Integration
Web Design & UI/UX
Educational & Business Platforms
AI-Powered Tools
We take pride in having supported businesses throughout the UK with products that are not only useful but also stylish and scalable, as well as in having contributed to research-led initiatives.
Looking Ahead
Our goal is to humanise technology. Our objective is to make innovation feel natural and significant, whether that is achieved through community-driven apps, educational digital games, or clever tools that enhance daily life.
And this is just the start.
Mehrdad Madadi
Founder & Creative Technologist
Usk Digital
